Skills required
A successful digital marketer must possess a diverse range of skills. This includes a keen understanding of business and finance. According to Social Cali Digital Marketing Atlanta, the goal of digital marketing is to generate profit for a business. They need to have knowledge of key metrics such as cost per acquisition, cost per lead, and cost per thousand impressions. It is also important to understand how to create a comprehensive media plan.
A digital marketer should have a keen interest in data and analytics. Courses in business and computer science can help build online traffic and understand how to optimize media spends. Data analytics skills are particularly important in digital marketing because they help marketers understand their customers and tweak their campaigns based on the information they collect.
Content writing skills are also critical to success in the digital marketing field. This is important because a digital marketer must be able to generate leads and sales by creating and distributing content. Moreover, they must be able to communicate clearly with clients and staff. Developing this skill can help you advance to a higher position, such as marketing manager.
Copywriting is also essential in the digital marketing field. A good copywriter will be able to effectively convey a brand's message to the right audience at the right time. Digital marketing is all about creating an impactful message that resonates with the target audience.
Responsibilities
Responsibilities of a digital marketing Atlanta expert are a mix of creative and technical skills. A successful campaign relies on the ability to analyze data and translate it into meaningful information. Without this, a digital marketing campaign will likely fail. For this reason, a digital marketer Atlanta expert should have a bachelor's degree in marketing or business administration and at least five years of experience.
Because of the demand for digital marketing, job opportunities for certified professionals are plentiful. If you are interested in a career in this field, make sure you research all the opportunities available in Atlanta. Many recruiters are actively seeking certified professionals. Some of these professionals may specialize in a certain area, such as social media marketing or search engine optimisation.
A digital marketing manager in Atlanta should be able to keep up with the ever-changing nature of the industry. Many new technologies and approaches are constantly being introduced and outdated skills are being replaced by a new wave of disruptors. To keep up with the latest trends, digital marketers should be able to analyze market research data to formulate effective strategies and implement them into a business's marketing strategy.
A digital marketing manager will develop new growth strategies and lead generation tactics, collaborate with other departments, and evaluate performance across multiple media platforms. He or she will also create and implement a marketing campaign. A digital marketing manager will also be responsible for the web presence of the business, ensuring it remains compatible with the needs of its customers. Ultimately, a successful digital marketer will deliver an optimized customer experience.
Salary
Salary of a digital marketer in the Atlanta area can vary widely. The median salary for this position is $96,088, and the top 86% earn more than $216,976 annually. This salary includes federal and Georgia state taxes. An individual in this tax bracket would take home $91,045 in 2018, which equates to about $3,794 per paycheck.
Digital marketers are responsible for implementing various digital strategies and techniques. They oversee collaboration between departments, develop and implement customer-facing digital communication channels, and track growth and maintain analytics reports. They are also responsible for ensuring that content marketing is effective and that it reaches a target audience.
While digital marketers with several years of experience can expect to earn more, it's worth noting that the salary of a digital marketer is lower than that of an entry-level position. Those with more experience will typically earn more, as will those who work in management positions.
Digital Marketing Agency in Atlanta with copywriting experience typically earn more than the national average. Those working in New York, New Jersey, and Los Angeles make higher wages. However, copywriters in Dallas, Texas earn lower than the national average. By learning about SEO, copywriters can increase their earning potential.
As the digital marketing industry continues to grow, it is important to continue to educate yourself and get the right certification to make the right career choice. An entry-level digital marketer's salary can range from $50,000 to $60,000 annually. Most entry-level positions also come with health care and other benefits.